Privacy Policy

Privacy Policy


Last modified on 9 March 2016

Welcome to Reckitt Benckiser's Global Privacy Policy ("Privacy Policy").

We are committed to protecting your privacy. This Privacy Policy applies to all of our brands in the Middle East & North Africa region and explains how we collect, use, disclose and protect your Personal Information.

Please note that a specific privacy policy for certain Sites or Services may supplement or supersede this Privacy Policy.

In this Privacy Policy "we", "us" and "our" refers to all the companies of the Reckitt Benckiser group. For more information about us and our brands, please visit

By "Personal Information" (in some countries referred to as "personal data" or "personally identifiable information") we mean any information relating to an identified or identifiable natural person. This is broader than just information of a personal or private nature, and also includes information such as your name, date of birth, and e-mail address.

Quick Reference

1. Scope of our Privacy Policy

2. Consent

3. How do we obtain your Personal Information

4. For which purposes we may use your Personal Information

5. To whom we may disclose your Personal Information

6. How we protect your Personal Information

7. Your choices regarding direct marketing

8. How to access, correct or delete your Personal Information

9. How long we retain your Personal Information

10. Children

11. Transfers to other countries

12. Changes to this Privacy Policy

13. How to contact us

1. Scope of our Privacy Policy

Our Privacy Policy applies to all Personal Information we collect, use, share or otherwise process through our activities, both online and offline, which display, link or refer to this Privacy Policy, including:

  • our websites
  • our official social media pages
  • our e-mails
  • our online and offline campaigns
  • your conversations or correspondence with our representatives.

Throughout this document, we will refer to our online activities as "Sites" and to our offline activities as "Services".

You should be aware of the fact that our Sites may contain hyperlinks to third party websites, apps, etc. which are not controlled by us and which are not covered by this Privacy Policy. We have no responsibility or liability for the content and activities of these third party websites, apps, etc. As these third parties may collect your Personal Information, we suggest that you consult the privacy policies of these third parties to learn more about their use of your Personal Information.

Our websites make use of cookies. Many web browsers are set by default to accept cookies, however you may set your browser to either prompt or refuse cookies. Please note that rejecting cookies may restrict the functionality of this Site.

Further, when using our Sites or Services, please always read any applicable Terms of Use.


Although in many cases we may ask for your explicit consent for processing your Personal Information for a specific purpose, please note that by visiting or using our Sites or Services, you are consenting to our processing of your Personal Information as described in this Privacy Policy.

We only collect, use, disclose or otherwise process your Personal Information where it is fair and lawful to do so.

If you do not wish to provide your Personal Information to us, we may not be able to provide you with the products and services you have requested.

3.How do we obtain your Personal Information?

Personal Information obtained from you directly

Firstly, we may obtain your Personal Information from you directly, e.g. when you sign up for our newsletters, register on our Sites, buy a product from us, fill out a survey, make a comment or enquiry, post something on our social media pages, etc.

Personal Information collected this way may include:

  • name
  • address
  • e-mail address
  • user name
  • telephone number
  • credit card or other payment information
  • age
  • date of birth
  • gender
  • product purchase and usage information
  • household information
  • user-generated content, posts and other content you submit to our Sites
  • sensitive information such as information relating to your health and sex life
  • any other Personal Information you provide us with directly.

Personal Information collected automatically

Secondly, some Personal Information may be collected automatically when you visit or use our Sites, such as information collected by cookies and other technologies on our websites.  

Personal Information collected this way may include:

  • information about your (mobile) device or your type of browser
  • information about the way you use our websites, such as details of the web pages you have viewed, the banners and the hyperlinks you have clicked, etc.
  • whether you have opened e-mails sent by us to you
  • the websites you have visited before arriving at one of our websites
  • your IP address
  • information you choose to share by using social media tools incorporated in our websites, and
  • if you have consented to this, your precise location data

Personal Information obtained from other sources

Lastly, we may also collect Personal Information from other sources, such as our trusted business partners.

Personal Information collected this way may include income level, your interests such as hobbies and pets, consumer and market research data, purchase behavior, publicly observed data or activities such as blogs, videos, internet postings and user generated content.


4.For which purposes we may use your Personal Information

We may use your Personal Information for our business purposes such as

  • handling and managing your purchase, for instance to communicate to you with respect to your purchase, to process your payments, to deliver the purchased products and services, and to offer you the necessary customer service;
  • allowing you to participate in promotions, contests, surveys and polls;
  • allowing you to share information and ideas on our social media pages, forums, blogs and other communication channels, to participate in social sharing and to send messages to a friend through our Sites or the websites of our trusted business partners;
  • better understanding your needs in order to provide you with more relevant information, analyzing and evaluating our corporate activities, developing new products and improving our existing products and services, conducting market research and audits, identifying user trends and examining the degree of effectiveness of our marketing campaigns and degree of satisfaction of our customers;
  • telling you about our products and services, and sending you promotional materials (such as announcements relating to new products, promotions, savings programs, joint promotions and other programs) relating to our brands and those of our carefully selected trusted business partners;
  • managing our Sites, and tune the experience and content of our Sites to your previous activities on our Sites, in view of personalizing your experience when visiting our Sites; and
  • responding to your requests or enquiries.

We do not sell your Personal Information.

We may create anonymous data records from Personal Information by excluding information (such as your name) that make the data personally identifiable to you. We use this anonymous data to analyse our products and services. We reserve the right to use such anonymous data for any purpose and disclose anonymous data to third parties, including but not limited to our research partners, in our sole discretion.


5.To whom we may disclose your Personal Information

Intra-group sharing

Your Personal Information may be shared between the different companies and brands of our group, for the purposes set forth in this Privacy Policy. As we have stated above, this Privacy Policy applies to all these companies and brands.

Third party service providers

We may share your Personal Information with trusted third party service providers who work on our behalf, such as marketing agencies, market research companies, e-commerce fulfilment partners, software providers, merchants selling RB products, call centers, payment processors etc. These third party service providers are required not to use your Personal Information other than to provide the services requested by us.


If another company acquires (part of) our company, business, or our assets, that company may acquire all or part of the Personal Information collected by us and will assume the rights and obligations regarding your Personal Information as described in this Privacy Policy. In the unlikely event of an insolvency, bankruptcy or receivership, your Personal Information may also be transferred as a business asset.

Necessary disclosures

We may disclose your Personal Information if we believe in good faith that such disclosure is necessary:

  • in connection with any legal investigation;
  • to comply with relevant laws or to respond to court orders, subpoenas or warrants served on us;
  • to protect or defend our rights;
  • to investigate or assist in preventing any violation or potential violation of the law, this Privacy Policy, or any applicable Terms of Use.

6.How we protect your Personal Information

We value the trust you place in us.

We have implemented appropriate technical and organisational measures to protect your Personal Information against accidental or unlawful destruction or accidental loss, alteration, unauthorised disclosure or access and against all other unlawful forms of processing.

When collecting or transferring sensitive information we use a variety of additional security technologies and procedures to help protect your Personal Information.

The Personal Information you provide us with is stored on computer systems located in controlled facilities which can only be accessed by a limited number of persons who have a need to know in order to carry out their tasks and any services requested by you.

When we process highly confidential information (such as credit card numbers) over the Internet, we protect it through the use of encryption.

7.Your choices regarding direct marketing

We may periodically send you free newsletters, surveys, offers, and other promotional materials related to our products and services which we believe are useful for you, if you have opted-in to receive such messages via e-mail or any other electronic channel.

If you do not wish to receive such communications anymore, you will always have the opportunity to "opt out" by following the unsubscribe instructions provided in each of our direct marketing e-mails or by contacting us directly (please see contact information below). Despite your indicated e-mail preferences, we may send you notices of any updates to our Privacy Policy.

8.How to access, correct or delete your Personal Information

We strive to keep your Personal Information accurate and up-to-date.

We provide you with reasonable access to your Personal Information and the possibility to review this, and request correction and deletion where appropriate.

In order to protect your privacy, we will take reasonable steps to verify your identity before granting access to your Personal Information.

The Personal Information we hold about you can be consulted and modified by following the instructions on the Site concerned or by contacting We will respond to your access request within a reasonable period of time, and in accordance with any terms specified by applicable law.

9.How long we retain your Personal Information

We will only retain your Personal Information as long as reasonably required for the purposes as communicated above.


Most of our Sites are not directed towards children and we request that children below the age of 18 do not provide Personal Information through our Sites.

If you are the parent or legal guardian of a child under 18who has registered on one of our Sites, or who you believe has otherwise provided Personal Information to us, please contact to have the information deleted. Information voluntarily provided by children via e-mails, message boards, chat sessions etc. may be used by other parties to generate unsolicited e-mails. We encourage parents and legal guardians to inform children about how to use the Internet in a safe and responsible manner.

We may collect information on your children in order to provide you with relevant information about our products and services.

11.Transfers to other countries

Your Personal Information may be transferred to and processed in other countries where laws governing the processing of Personal Information may be less stringent than the laws in your country.

We have implemented strict procedures and controls in order to ensure that your Personal Information is protected adequately regardless of the country where it is stored or otherwise processed.

By using our Sites and Services, you explicitly consent to your Personal Information being transferred and processed this way.

12.Changes to this Privacy Policy

We may occasionally update this Privacy Policy. If we do, we will update the date at the top of this Privacy Policy. If we make significant changes to our Privacy Policy that materially alter our privacy practices, we may also provide you with prior notice of the pending update by other means, such as contacting you using the e-mail address you last provided us with, or posting a notice on our corporate website and/or social media pages prior to the changes taking effect. Please always verify whether you have consulted the latest version of the Privacy Policy. Your continued use of our Sites and Services constitutes your agreement to this Privacy Policy and any updates.

13.How to contact us

We welcome your comments or questions regarding this Privacy Policy or our processing of your Personal Information. 

You can contact us by sending an e-mail to